Pioneer in Tissue Paper Production Becomes Market Leader

Monte Bianco, a company started in 1994, is a pioneer in the production of tissue paper products in Romania. With its brands Puff, Fiore and Neve, Monte Bianco boasts an exceptional reputation on the Romanian market.

The excellent quality-price ratio made Monte Bianco a market leader when it comes to quantity of branded products sold. Regarding private labels, the company produces a wide range of products for some of the big players in the market such as Metro Cash & Carry, Billa, Cora and Lidl. Around 30% of its products are distributed by regional retail or HORECA distributors, whereas the rest is placed through international supermarket chains.

With converting facilities strategically located in Targoviste and Pucioasa, Monte Bianco plans on investing in new technologies, increasing its capacity and improving its production facilities in order to sustain and even improve its position in the market.

Osman Yelmer, General Manager, says: “Logistically, Dambovita offers a great position and qualified people. Romania is one of the most interesting places right now in Europe to invest, offering a well trained workforce and infrastructure which will continue to improve, so I invite you to come and invest”.